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What is Home Staging Defined & Why Does It Matter?


You've decided to sell your home. Congratulations!


Even in a slow market, with the right preparations you can get top dollar for your home. How do you prepare your home for sale so that it will appeal to the broadest range of buyers and encourage a bidding war? The answer is home staging.


Home staging is the process of preparing a private residence for sale in the real estate marketplace.



The goal of staging is to make a home appeal to the highest number of potential buyers, thus selling a property more swiftly and for more money. Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that any buyer would be proud to purchase.


Home staging is very important because:


1. ) Most buyers start their search online:


In today's market, over 80% of buyers start their home search online. This means that they will never even step foot in your home if the photos don't look good! Buyers are looking for homes that they can picture themselves living in, and if your photos don't show off your home's best features, potential buyers will simply move on to the next listing.


2. ) It makes your home stand out from the competition:


In any given market there are bound to be dozens of other homes for sale that are similar to yours in terms of price, location, and size. Home staging gives you a big advantage over your competition by making sure that potential buyers see your home as being better than all the others.


3. ) It makes small homes look larger and large homes feel more cozy:


One of the most common complaints that potential buyers have is that homes are either too small or too large. Home staging can help alleviate these concerns by dressing up small spaces to make them appear more open and airy, and by decluttering large spaces so that they feel more cozy and inviting.


4. ) It helps buyers see your home's full potential:


In many cases, buyers have trouble picturing what a space could be used for other than its current purpose. For example, a formal living room might be being used as a playroom or an office. When this happens, all the potential buyer can see is the current use rather than imagining what else the space could be used for. Home staging can help with this by showing buyers how furniture can be arranged in different ways to serve different purposes.


5. ) It neutralizes personal taste:


It's important to remember that not everyone shares your taste in décor! When selling your home, you want to appeal to as many people as possible, which means neutralizing any areas of your home that might turn some people off (for example, bold paint colors or unusual fixtures). Home staging helps do this by bringing in furniture and accessories that have mass appeal and won't alienate any buyers.


In conclusion, home staging is an important part of selling your home because it makes sure that potential buyers see your home in its best light (literally!) By depersonalizing and neutralizing your space, decluttering, and rearranging furniture, you can make even the smallest homes look spacious and open while still conveying a warm and inviting feeling. Best of all, when done correctly, these changes won't cost you a fortune - many times using items you already own! So what are you waiting for?


Take the Next Step and Book a Discovery Call to Explore Options Today!


I am on standby and eager to explore your options with your specific scenario. There is no such things as a one size fits all, so when diving into your property needs, I will be very honest and tell you pricing up front to make sure it is within your budget.



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